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✦ SEO & Content

Own the search results your customers already trust.

Ads stop the day you stop paying. Organic keeps working. We build the searches, the pages, and the technical foundation that bring buyers to you for years, not for as long as the budget holds out.

A 30-minute growth strategy call. No pitch, no pressure.

1,125% content traffic growth at DigitalMarketer20+ yrs doing this before it was called content marketing120+ retail & DTC brands grownWiley published: Digital Marketing for Dummies
Sound familiar?

You're renting your traffic. Every month the rent goes up.

Paid ads are a faucet. The moment you close it, the water stops. Meanwhile the searches your buyers are typing right now, the ones with real purchase intent, are being answered by somebody else. Usually a competitor with a worse product and a better page.

“The second we turn the ads off, the traffic stops.”“We're on page four for the exact thing we sell.”“We publish blog posts and nothing happens.”“An SEO guy took our money for a year and showed us a rankings chart.”
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Who's actually doing this

Most SEO advice comes from people who've never had to make it work.

I spent 20 years in this. I co-wrote Digital Marketing for Dummies. I ran editorial at DigitalMarketer and grew content traffic 1,125%, not with tricks, but by answering the questions buyers were already asking, better than anyone else was.

That's still the whole game. Most SEO fails because it chases traffic instead of customers. We start with what your buyers search on the way to spending money, then go win those pages.

Digital Marketing for Dummies Co-author, published by Wiley
1,125% traffic growth Director of Editorial, DigitalMarketer
20+ years In the growth trenches

Russ Henneberry, founder of Brandevor

The receipts

What compounding actually looks like

Organic is slow, then it isn't. These are brands that stuck with it.

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+000%
organic traffic in 12 months
Client name, category
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000
non-brand keywords on page one
Client name, category
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00%
of revenue now comes from organic
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Brands we've grown
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What's included

Four parts, one engine

SEO isn't a blog. It's strategy, content, technical foundation, and now AI search, working together. Miss one and the other three underperform.

Strategy

  • Keyword and search-intent map built around what your buyers actually type
  • Competitor gap analysis: the terms they own that you should
  • A content roadmap tied to revenue, not traffic for its own sake

Content

  • Buying guides and comparison pages that catch people ready to purchase
  • Category and product page copy that ranks and converts
  • Content built to feed your ads, email, and social, not sit in a blog nobody reads

Technical

  • Site health, crawl, speed, and Core Web Vitals
  • Schema markup so search engines understand what you sell
  • Internal linking and site architecture that spreads authority

AI search

  • Getting your brand cited in ChatGPT, Perplexity, and Google AI Overviews
  • Content structured to be quoted, not just crawled
  • Tracking where AI answers mention you and where they mention your competitor
How we do it

Audit. Roadmap. Produce. Compound.

No mystery, no black box. Here's exactly what happens and what you get at each step.

1

Audit

We find out where your organic growth is actually leaking. Rankings, technical health, content gaps, and what your competitors own that you do not.

You get: a prioritized fix list
2

Roadmap

We map the searches your buyers make on the way to a purchase, then decide which ones are worth winning. Some are not, and we will tell you.

You get: a 12-month content and keyword plan
3

Produce

We write and ship the pages. Real content by real people who understand your product, on a schedule you can count on.

You get: published pages, every month
4

Compound

We track what ranks, refresh what slips, and double down on the pages that make money. Organic gets stronger the longer it runs.

You get: a live dashboard and a monthly read
The honest part

SEO takes six to nine months. Anyone who tells you different is selling something.

If you need revenue in 30 days, don't buy SEO. Buy ads. We'll tell you that on the call, even though it's the cheaper answer for you. Organic is the thing you plant now so that next year costs less.
We don't do link schemes or AI slop. Both work for about a quarter, then Google catches up and you're worse off than when you started. We've cleaned up enough of those messes to know.
If SEO isn't your real constraint, we'll say so. Sometimes the honest answer is that your offer is the problem, or your email list is untouched money. We'd rather point you at the right fix than sell you the wrong one.
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Case study

One brand, twelve months, no ads

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The situation

Placeholder. Two or three sentences on where the brand was when they came in. What was broken, what they'd already tried, what it was costing them. Name the number they were stuck at.

What we did

Placeholder. The specific moves, in plain English. The keyword bet, the pages built, the technical fix that unlocked it. Be concrete. This is the part that proves you actually know how.

What happened

Placeholder. The outcome in money, not just traffic. Organic sessions are nice. Revenue from organic is the proof.

In their words

What clients say about the organic work

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β˜…β˜…β˜…β˜…β˜…

“Placeholder testimonial. Swap in a real client quote about organic traffic and rankings. Specific numbers land hardest: what the traffic was, what it is now, and what it did to revenue.”

Client Name
Founder, DTC brand
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β˜…β˜…β˜…β˜…β˜…

“Placeholder testimonial. A good one here would come from a retail owner and speak to being found by local customers who did not know the store existed.”

Client Name
Owner, specialty retail
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β˜…β˜…β˜…β˜…β˜…

“Placeholder testimonial. This slot is for the objection-killer: a client who had been burned by a previous SEO agency and says why this was different.”

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Head of growth, e-commerce
Where this fits

SEO lives inside a monthly retainer

We don't sell SEO as a one-off project, because a one-off project is exactly why most SEO fails. Organic compounds only if someone keeps showing up. SEO & content is included in the Scale retainer, alongside everything in Growth.

Not there yet? Start with the $1,500 Growth Audit. We'll audit your funnel, hand you a prioritized 90-day plan, and credit the full amount toward your first month if you decide to work with us.

Straight answers

The questions people actually ask

How long until SEO actually pays off?

Six to nine months for most brands, sometimes sooner on technical fixes and product pages. If you need revenue in the next 30 days, SEO is the wrong tool and we will tell you that on the call.

Do you use AI to write the content?

We use AI to research and speed up drafting. We do not publish AI slop. Every page is edited by a human who understands your product, because thin content does not rank and it does not sell.

What about AI Overviews and ChatGPT? Is SEO dead?

No, but it changed. People still search, they just get answers in more places. We structure your content to be cited by AI answers, not just ranked by Google. Getting quoted in an AI Overview is the new page one.

Do you guarantee rankings?

No, and be careful with anyone who does. Nobody controls Google. What we do commit to is a real plan, real pages shipped every month, and honest reporting on what is working.

I run a store, not an online brand. Does this apply to me?

Yes. Local search is how people find a store now. We work on local rankings, Google Business Profile, and the pages that bring nearby customers through your door.

Do I have to sign a long contract?

SEO is a monthly retainer because compounding growth needs consistent work. We are honest that it takes time, which is why we would rather show you the plan on a free call than lock you into something that is not a fit.

Not sure SEO is even your problem?

That's exactly what the free call is for. 30 minutes, one clear next step, and an honest answer about whether organic is the right move for you right now.

Book a Free Call