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Your seat for The Ecommerce Traffic Reset is saved. Confirmation is on its way to your inbox right now.

When Thursday, July 23, 2026 1:00 PM Central · 2:00 Eastern · 11:00 Pacific
How long 60 minutes 45 teaching, 15 live Q&A
Where Zoom Join link is in your email and the calendar invite
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Google, Outlook, and Apple. Takes four seconds and it's the single thing that most improves whether you actually show up.

Before Thursday

Bring one number

Find your blended CAC. Not your platform-reported CAC. Blended.

Everything you spent on marketing last month

divided by

New customers you got last month

All of it, every channel. That's the number.

Most founders have never actually calculated it, and the first reaction is usually a quiet "oh."

That's fine. That reaction is the beginning of the whole session. Bring the number and Pillar 2 will land very differently for you.

If you want to bring two more, bring your repeat purchase rate and what percent of your revenue comes from email and SMS. Those three numbers tell us almost everything about a brand.

Here's the plan for Thursday

  1. Creative is the new targeting. How much creative you actually need in market, and how to make it without a studio.
  2. The number you should be scaling on. Why platform ROAS is lying to you, and what to replace it with.
  3. Retention is an acquisition strategy. How to raise the amount you can afford to pay for a customer, so you stop losing the auction to brands with worse products.

Then 15 minutes of live Q&A, where you can put a real problem in front of us and we'll work it live.

Come with something specific. The founders who get the most out of these sessions are the ones who bring a number and a question.

About the replay

There's a replay, and every registrant gets it. It comes down at the end of July.

But be honest with yourself about whether you'll watch it. Most people don't. And the replay can't give you the Q&A, which is usually where the useful part happens.

Block the hour. Then you don't have to think about it again.

Know a founder who needs this?

If you've got a friend running a brand who's been staring at a CAC chart with a sinking feeling, send them the link. The session is better with more real operators in the room, and their questions might be your questions.

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